Service Strategy

     ITIL defines 4P's for service strategy.

    • Perspective

            Every service strategy should start with a vision and a goal. What do you plan to achieve by creating this service should be clearly defined and understood by all stakeholders.

    • Position

             How your position (how to achieve the defined goal) is planned. There are many strategic models that need to be considered before the position is finalized.  

    • Plan

            Create a clear plan on how to achieve the vision and position.

    • Pattern

            How to maintain the position and plan. (ie Develop governance processes for process improvement to ensure the vision is successfully implemented). Analyze what worked and try to capitalize on strengths.

          4P's Example:

           Perspective:

             Objective:  Company ABC wants to provide customers with the project portfolio management (PPM) application.  

     

         Position:

               Company ABC studies the market space and understands there are many project portfolio management applications in the market but they are expensive and complex for the end users which are not affordable for small to mid size companies.

    Company ABC identifies the gap and plan to create a simple, least expensive PPM application for small to midsize companies. This is their position to differentiate themselves from the market space.

     

        Plan:

               Company ABC plans to create the planned PPM using resources efficiently.

     

        Pattern:

               Company ABC understand the position and always maintains the position by ensuring the PPM is the least expensive, simplest PPM in the market without which they would lose their position in the market space..